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Green Week: What’s That Smell?

15 March 2011 No Comment

By Ravit Rosenblum

This week in honor of St. Patrick’s Day, we’re talking all things GREEN! Ravit, one of our BornFree Canada Panel Members wants you to ponder…”What’s that smell?”.


Cleaning product manufacturers anticipate and respond to the needs and desires of their customers, predominantly women, who look for products that enhance the experience of cleaning and add a sensory pleasure to their homes. But most of us are unaware that thousands of synthetic chemicals are used to create modern day fragrances for our products, and that some of these chemicals have been linked to health impacts ranging from eye and skin irritation to hormone imbalance and increased risk of breast cancer.

Furthermore, these ingredients are kept secret- most manufacturers currently are not disclosing fragrance ingredients on websites or on the product label. They claim these ingredients to be confidential business information. So, it’s up to us, as consumers to educate ourselves and to become the most informed consumers.

What’s that Smell? is designed to shed some light on the associated human health impacts of common fragrance ingredients in cleaning products. Specifically, it presents the current scientific findings on allergens linked to eye and skin irritation and breathing problems, synthetic musks linked to hormone disruption and potential increased risk of cancer, and phthalates linked to reproductive and developmental harm.

I highly recommend that all you moms visit the Women’s Voices for the Earth website and download the full report, What’s That Smell? http://www.womensvoices.org/wp-content/uploads/2010/06/Whats_That_Smell.pdf

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Join us at our fun Green St. Patrick’s Day Twitter Party TONIGHT at 9pm EST/6pm PST. We’ll be giving away prizes, talking about ways to make green living easy & fun, and more. See you there!


Hashtag: #newbornfree

Follow us: http://www.twitter.com/BornFreeCanada

Learn how to attend a Twitter Party here: http://tweeparties.com/blog/2010/08/05/how-to-better-attend-a-twitter-party-tips-reviews-on-aggregators/

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